Posted on : March, 10 2021
Author : Serpclix
5 min read
First, a disclaimer: NOBODY knows exactly how Google’s ranking algorithm works. We know that there are many ways to improve your organic SEO rankings, and many factors that can affect rankings - and the algorithm takes into account numerous factors. But we don’t know exactly what those factors are, or what weight each one carries in the overall Google ranking algorithm.
We also know that - whatever those factors are - they change over time. Factors that seemed to be very weighty a number of years ago seem to carry no weight at all today, and vice versa.
So, it is important to understand that SEO - by its very nature - is more art than science. SEO specialists can make no guarantees about what will and will not work (and neither can SerpClix) and if you come across one who does you should run in the other direction as fast as possible!
Great service! Multiple keywords jumped up over 2 months. Highly recommended — this strategy seems to be overlooked by many.
APAndrew P.Marketer, USA
CTR is a crucial factor for Google, and SerpClix gives a much needed boost to any website. This is now a weapon in my SEO armoury.
BHBill H.Web Designer & SEO Consultant, UK
After a couple of months of struggling to get to page 1 we finally pushed through a week into our SerpClix campaign.
TZTom Z.IT Director, USA
I just wanted to say this is a bad-ass service you got here. All my rankings jumped after one day.
RGRichard G.Marketer, USA
SerpClix was recommended to me by a VERY trusted SEO source. After my first campaign I jumped to page 1 for my main keyword!
ALAdam L.Business Owner & SEO DIYer, USA
I love this service and have seen my SERPs improve month over month with exponential organic search traffic growth.
SWSarah W.Website Owner, USA
Hey, I just wanted to let you know I had another keyword hit #2. This one was sitting at #9.
PNPeter N.Marketer, Australia
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Before we discuss whether improving your CTR can boost your organic rankings, we’d like to make this important point: a website can influence its click-through rate on the SERPs through multiple factors, and improving your CTR is a good thing and will help you, regardless of its impact on rankings.
Why? Because a higher CTR means more visitors to your site! And there are a number of positive things you can do to improve CTR outside of SerpClix, such as improving your Title tags or adding a call-to-action to make your listings stand out, optimizing your website structure, to ensure each page is highly matched to target specific (and, ideally, long-tail) keywords, etc.
Whether or not you use SerpClix we would recommend spending some time evaluating your traditional SEO and looking for ways to boost CTR.
But, the question remains: will improving your SEO click through rate help to boost your rankings?
We are going to answer this question in three ways:
What Makes Sense?
What Do SEO Experts Think?
What Does Google Say?
What Makes Sense?
Google’s entire business is built on delivering quality results for organic searches. They want to put the right results in front of the right searcher for the right query. And Google knows that people are more likely to click on higher-ranked results.
On average, click-through rate declines with each ranking decrease. The first search result has by far the highest click-through rate, often 33% or higher for longer-tail keyword terms. The second result can drop to around 15%, the third to around 10%, and so forth.
So, Google wants to give you the right result, and Google knows you are much more likely to click on higher-ranked results.
Imagine that Google sees that, for a given search, the 4th listing has a 5% CTR and the 5th listing has a 10% CTR. The lower-ranked listing is getting a much higher click-through rate - exactly the opposite of what the rankings would normally dictate. Wouldn’t it make sense for Google to conclude that people are more interested in the 5th result than the 4th result? And, having drawn that conclusion, wouldn’t they then be likely to swap those two results, so that the one more people are interested in is shown higher?
2) And here is a Google engineer posting on Quora, saying:
It's pretty clear that any reasonable search engine would use click data on their own results to feed back into ranking to improve the quality of search results
3) Here’s an excerpt from a lawsuit against Google, a copy of which was obtained by the Wall St. Journal, which quotes Google’s former chief of search quality as saying:
The ranking itself is affected by the click data.
He goes on to say:
If we discover that, for a particular query, hypothetically, 80 percent of people click on Result No. 2 and only 10 percent click on Result No. 1, after a while we figure out, well, probably Result 2 is the one people want. So we’ll switch it.
4) And, finally, here is a patent from Google titled “Modifying search result ranking based on implicit user feedback and a model of presentation bias” which says, at one point, the following:
"[…] User reactions to particular search results or search result lists may be gauged, so that results on which users often click will receive a higher ranking."
Conclusion: CTR is an Important SEO Ranking Factor
It seems clear, based on what numerous SEO experts have said, and based on what Google’s own engineers have volunteered, or been forced to say in lawsuits and patents, that click-through rate is an important signal and ranking factor for organic search results.
Want to know more? Try one of these articles next:
Please note: there are no guarantees in search engine optimization, ever.
There are innumerable factors that can affect search engine rankings.
And, realistically, most sites should focus their efforts on traditional SEO
before even thinking about using non-traditional techniques like SerpClix.
All SEO efforts can involve an element of risk.
Some techniques are certainly more risky than others.
SerpClix employs real human clickers, so we think our service is far less risky
than trying to use automated or robotic click methods.
But, like all SEO strategies, there is an element of risk because
Google’s algorithm is unknown and subject to change at any time.
For more information please see our Buyer FAQs.
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It's easy to get started using SerpClix.
Our offering is entirely self-service, and simple to use.
Click orders are easy to create, and include a simple calculator
to help you determine how many clicks to order based on your keyword and current ranking.
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