The Ultimate Guide to CTR Manipulation

If you are a business owner and are in charge of effectively marketing your company, then you should know that a website is crucial if you want to reach your target audience. Even if you do have a solid site though, how do you make sure that you stand out on the search engine results page?

A lot of the time, your answer will be SEO. This could include paid ads, keyword research, social media campaigns, and more. This is great for improving your position, but one key area that a lot of companies overlook would be CTR. Click-through rate manipulation is highly believed to give your rankings a boost, and if you adopt it for your strategy, then you will soon see that it is easier than ever for you to get the results you are seeking.

What is CTR?

When you look at social media marketing, you will soon see that CTR represents a portion of internet users who may have seen your link, and then clicked through. If you want to calculate your CTR then you have to take the total number of clicks that your social media has had, and then divide it by the amount of impressions you have. This number can then be turned into a percentage by multiplying it by 100. In other words:

Clicks x 100 = CTR (divided by impressions).

The higher your CTR value is, the more successful your campaign has been.  If you want to have a good CTR rate, then you should be aiming for around 1.91% for your search links, and 0.35% for your displayed ads, or links. Of course, your CTR rate comes down to your relative ratio, and it is not a fixed amount. The more times your site is shown, the higher the CTR value will be.

CTR and your Google Ranking

If you look at recent times, you will soon see that there has been a lot of proof with CTR and the impact that it can have on your SERP rankings. The main reason for this is because the algorithm that search engines use, such as Google, put an emphasis on relevancy. The algorithm has to adopt certain parameters so that the suitability of your site can be gauged. If you see that more people are clicking on your link, then Google will see this as being a trust signal. This is also an indication that people are searching for your site and that they have previously reaped benefits. Things like this contribute to your site ranking.

Have Google Confirmed that CTR Affects Ranking?

Google have in fact confirmed that CTR is a factor when it comes to your SEO ranking. CTR has been admitted as being a part of the algorithm by Google and for this reason, you know that it is a solid way for you to ensure that you are always getting the edge over your competition. Google’s click data is a strong indicator of the kind of information people look for the most. If you look at things from a logical perspective, you will soon see that the more people gravitate toward a link, the more interaction that link gets.

Search engines such as Google are completely based on feedback from users, rather than just presentation bias. One of the main factors when it comes to user feedback is how often a link is clicked. Right now, it would seem that there has been some unofficial confirmation by Google regarding how they take into account link clicks when ranking a site.

What is CTR Manipulation?

CTR has been confirmed as being a major factor when you look at how your site ranks. For this reason, it is so important that you use a number of methods to try and optimize the clicks that your page has. CTR manipulation is entirely possible and there are many things you can do to try and take advantage of it. CTR manipulation doesn’t have to contain any unscrupulous elements either. In fact, there are plenty of organic methods out there which are not only acceptable, but also ethical.

CTR Manipulation Techniques you Can Use Today

If you want to try and use CTR to your advantage, then the first thing that you have to do is try and make sure that you are adopting the right methods. Keep in mind that not every single method is considered to be white-hat.

CTR Click Bots

If you adopt this method, then you will be using a software program to type in a search term that is closely related to your site. The bot will then click on the link to your own site. This simulates the general behavior of a human user who may be doing this in an organic setting. This step is meant to help search engines believe that your site is able to garner a lot of clicks, but this is not ideal if you want to improve your CTR. There is a bit of a debate as to how effective this method is because Google measures way more parameters than just the click itself. There are also some tell-tale signs that a bot is being used, such as not enough time being spent on the target page, all of the clicks coming from a single source or an unexplained surge in clicks. If you go through a company or if you invest in solid software, then you should be able to make sure that this doesn’t affect you. Some sites have developed software that makes the bots appear far more human, but pursue this option at your own risk. 

Human Microworkers

Some SEO strategists employ the help of microworkers. They are real people who tend to be crowdsourced from large pools of people. These workers will be given the task of clicking on your site. It may be that they search for a keyword, bring up the chosen target link, stay on that page for a determined period of time and click on certain links on the page. It is very easy to analyze this by conducting a site heatmap analysis. If you look at things from an SEO point of view, you will soon see that utilizing human workers who come from various locations from all around the world is far better than using a bot. The great thing about having microworkers is that they can come from a range of different places, and this means that any actions that they do are way less noticeable. The only con is that you may be paying more for this kind of service. You will have to hire a lot of workers so you can get the task done, as this is the only way for you to get the perceived authenticity you are looking for.

Email Marketing

You do not need to undergo a course in CTR manipulation if you want to understand this one. The mechanics behind it are in fact, very simple. All you have to do is try and include a target link within your marketing email. You can then send it out to your email list. Even though this may not have a high impact when compared to some of the other manipulation tools out there, it is still possible for you to encourage a good amount of clicks as a lot of the data will be kept by the search engine’s algorithm. Of course, you should ideally use this in conjunction with other methods too because if you don’t, then you may find it very difficult to stand out from the crowd.

Social Media

Another option that you can adopt is social media. When you post a link to social media, you can then drive traffic to your pages so you can make sure that the link is getting clicked. The great thing about doing this is that you can ensure that you are getting clicks from a lot of different geographical locations. You can also span the clicks across the day, as you target different geographical zones. The one downside to this method is that it can take quite a while to get the clicks you need because even though you will be getting a lot of impressions, you may find that the clicks are few and far between. If you want to use this method then it can be effective, but only when used in conjunction with other methods. You can also use a CTR manipulation tool if you want to boost your clicks, so be mindful of this.

Of course, if you want to use a CTR manipulation bot or if you want to use CTR to your advantage then one way for you to do this would be for you to go through a CTR manipulation service. When you do, you can then count on them to help you with anything you need to know, and you can also trust in them to make sure that you are getting solid results across the board.