At SerpClix, we’re all about helping businesses amplify their visibility in search results. We recently worked with a client of Loon Cyber Consulting, in this case a private investigation company in Florida (“Company A”) that wanted to improve their Google rankings for “[city] private investigator” (city name undisclosed). Below is their story—a real-world example of how SerpClix clicks can help drive rapid results in both organic search and local Google Maps rankings.
The Challenge
Company A was averaging around position 52 in Google Search for their targeted keyword, “[city] private investigator.” Being buried that far into the search results meant most potential clients weren’t finding them online. They needed a significant lift, and they needed it quickly.
The company approached SerpClix on December 15 with the goal of boosting their position for “[city] private investigator” in Google’s search results. Our clickers set to work, but about 12 hours into the campaign, we noticed an issue.
Identifying the Issue
Our platform’s data showed that only around 24% of our clickers were even seeing Company A’s website within the top 100 results. In other words, the site wasn’t consistently ranking on page 1 or even page 10 for most users.
Because SerpClix only delivers real human clicks from real people searching on Google, we can quickly identify whether a site is visible across different locations and devices. While the site did appear within the top 100 results for some of our clickers, overall visibility wasn’t strong enough to guarantee a steady stream of clicks.
Pivoting to Google Maps
Based on this information, we reached out to Loon Cyber Consulting to adjust the approach. Instead of focusing solely on organic Google Search, they decided to target the Google Maps pack for the same keyword. The logic behind this change was simple:
- Local Intent: “[city] private investigator” is inherently a local search. People searching for these services often rely on Google Maps listings.
- Higher User Engagement: If a business can secure a top spot in the maps pack, they stand out visually and gain significant trust from local searchers.
Company A quickly pivoted their SerpClix order to reflect this local strategy—an agile move that allowed clicks to count where their business was most likely to get noticed.
Rapid Results
Once the switch was made, progress became evident almost immediately. Company A also uses independent rank-tracking software, which documented the movement in organic search positions as well as in the Maps pack:
- 5 Days Later (December 20)
- Company A jumped from around position 52 to position 11 for “[city] private investigator.”
- On Google Maps, the business started to appear more consistently within the top results.
- 8 Days Later (December 23)
- The site reached position 8 in organic search results.
- Their maps listing climbed to the 4th position in the local pack.
- 14 Days Later (December 29)
- Company A was firmly in the 4th position on Google Search.
- On Maps, the listing fluctuated between position 2 and 3, indicating strong local visibility.
Beyond Rankings: Expected Traffic Increase
While it’s still early, Company A anticipates at least a 10% increase in overall website traffic, with a possibility of hitting 20-30% once the holiday season ends. Why the optimism? When a site jumps from page 5 (or worse) to page 1, user awareness surges—and with local search queries, that increased visibility often translates to phone calls, contact form submissions, or other leads.
The Takeaway
What makes this case especially interesting is that the keyword “[city] private investigator” sits at a moderate difficulty level: 17 out of 100, according to Ahrefs. While it’s not the most challenging keyword, it’s competitive enough that many small businesses struggle to break onto the first page. By using SerpClix’s real human clicks and insights, Company A was able to:
- Pinpoint Ranking Gaps: Data showed the site wasn’t appearing for most users.
- Refocus Efforts: Pivot to the Maps pack where local customers are most active.
- Accelerate Organic & Local Rankings: Rise from position 52 to within the top 4 in just two weeks.
Looking Ahead
Although the campaign is still ongoing, Company A is thrilled with their rapid ranking improvements. With continued optimization and a steady flow of real, authentic clicks, they expect to solidify their presence near the top of both organic and local results.
At SerpClix, we’re committed to empowering businesses with actionable data and real clicks that strengthen their search presence. Company A’s journey highlights the power of a strategic, responsive approach—one that’s rooted in local targeting and a willingness to pivot as soon as the data suggests a new tactic.
