Bing Just Hit Its Highest Market Share Ever — Why SEOs Should Pay Attention

Twelve percent on desktop. Nearly eighteen percent on tablets.

Those are Bing’s latest market share numbers, and they’re the highest the search engine has ever recorded. In a single year, Bing’s tablet share jumped from 10.73% to 17.61%. Desktop climbed to roughly 12% and keeps ticking upward.

The driver behind the growth is Copilot, Microsoft’s AI integration. It’s pulling users into the Bing ecosystem the same way Google’s AI Overviews are reshaping Google’s results page. But unlike Google, where every SEO and their dog is fighting for visibility, Bing is largely uncontested.

Most SEOs pretend Bing doesn’t exist.

This is a strategic mistake. When you add DuckDuckGo’s 2.21% US share (which runs on Bing’s index), the combined Bing-powered search market crosses 10-13% in the US, Canada, and Germany.

Think about what that means in raw numbers. Google processes roughly 8.5 billion searches per day. If Bing-powered search handles even 10% of global search volume, that’s hundreds of millions of daily searches happening on a platform where your competitors probably aren’t optimizing.

The opportunity is in the lack of competition.

Bing’s ranking factors overlap significantly with Google’s — quality content, backlinks, page speed, user engagement. If you’re already doing SEO, you’re halfway there. But fewer sites actively optimize for Bing, which means the bar for ranking is lower. Pages that sit on page 2 of Google can realistically land on page 1 of Bing with the same content.

Bing Webmaster Tools is free. Bing Places for Business works similarly to Google Business Profile. The infrastructure is there. Most people just don’t bother using it.

CTR signals work on Bing too.

This is worth knowing. User engagement signals — including click-through rate — influence rankings on Bing just as they do on Google. Microsoft has been more transparent about this than Google ever was. Their own documentation acknowledges that user behavior data plays a role in how results are ranked.

And yes, SerpClix supports Bing search orders. You can send real human clickers to your Bing listings just as you would for Google. Given the lower competition on Bing, the impact of additional engagement signals can be even more pronounced.

The bottom line.

A search engine that handles 10-17% of the market and is growing is not a rounding error. It’s an untapped channel. While everyone else fights over Google’s increasingly crowded results page, Bing offers a real opportunity to pick up traffic your competitors are leaving on the table.

The SEOs who are paying attention to Bing right now are going to look smart in twelve months.

SerpClix uses an army of over 400,000 real human clickers to boost your organic CTR. Get started with a free trial or log in to your dashboard to set up your next click order.

Please note: there are no guarantees in search engine optimization, ever. There are innumerable factors that can affect search engine rankings. And, realistically, most sites should focus their efforts on traditional SEO before even thinking about using non-traditional techniques like SerpClix. All SEO efforts can involve an element of risk. Some techniques are certainly more risky than others. SerpClix employs real human clickers, so we think our service is far less risky than trying to use automated or robotic click methods. But, like all SEO strategies, there is an element of risk because Google’s algorithm is unknown and subject to change at any time. For more information please see our Buyer FAQs.