Case Study: How an SEO Firm Moved 7 Keywords in 13 Days with SerpClix

We talk a lot about the evidence that CTR is a ranking factor. But what does it look like in practice?

Nova Solutions, a Toronto-based SEO firm, decided to run a controlled test. They wanted to see whether sending real human clicks through SerpClix would actually move rankings — and if so, how quickly.

The setup.

They selected 7 different keywords across 7 different domains. This wasn't a single-site fluke test — they spread it across multiple sites to see if the results were consistent.

They ordered 750 organic clicks through SerpClix, distributed across those 7 URLs.

Then they waited.

The results.

All 7 URLs saw a positive net movement of at least one position within 13 days.

Not 5 out of 7. Not "most." All 7.

That's a 100% hit rate across 7 different domains, 7 different keywords, and 7 different competitive landscapes. The common variable was the SerpClix clicks.

Why this matters.

SEO case studies are tricky because there are always confounding variables. Maybe the site got a new backlink. Maybe Google rolled out a small update. Maybe the competition dropped off.

But when you test across 7 separate domains and all 7 move in the same direction within the same timeframe, it's hard to attribute that to coincidence. The clicks were the only intervention.

We're not saying this proves SerpClix will work for every keyword in every niche. There are no guarantees in SEO — and anyone who tells you otherwise is selling something you shouldn't buy. But this test adds to the growing pile of evidence that real human clicks move rankings.

Credit where it's due.

Nova Solutions published their full methodology and results on their own website. We didn't pay them to run this test or to write about it. They did it because they wanted to know if it worked — and then they shared what they found.

That's the kind of evidence we respect.

SerpClix uses an army of over 400,000 real human clickers to boost your organic CTR. Get started with a free trial or log in to your dashboard to set up your next click order.

Please note: there are no guarantees in search engine optimization, ever. There are innumerable factors that can affect search engine rankings. And, realistically, most sites should focus their efforts on traditional SEO before even thinking about using non-traditional techniques like SerpClix. All SEO efforts can involve an element of risk. Some techniques are certainly more risky than others. SerpClix employs real human clickers, so we think our service is far less risky than trying to use automated or robotic click methods. But, like all SEO strategies, there is an element of risk because Google’s algorithm is unknown and subject to change at any time. For more information please see our Buyer FAQs.