DIY SEO Reputation Management

Did you know that over two-thirds of Google users click or tap through to a website on the first page of search results? The sad truth is some website owners don’t know that fact yet fail to understand why they seldom get traffic to their sites.

While there are many SEO (search engine optimization) techniques you can follow to improve your site’s search engine visibility, one of the best methods to date is online reputation management.

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Why Is Online Reputation Management Important?

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There’s no denying that it’s quick and easy to find out the positives and negatives of a brand in today’s digital age. Online reputation management is crucial because it makes your brand more prominent in search results.

It’s also essential because it means you can keep on top of any “negative press,” like bad reviews or anyone slandering your brand on social media or elsewhere online.

If your brand doesn’t appear positively on the first page of search results, it will negatively impact your online reputation, leaving potential customers or site visitors with a long-lasting negative impression of your brand.

How to Improve Your Online Reputation

There are a few simple steps you can take to improve your online reputation:

Perform Basic On-Site SEO

Firstly, it makes sense to conduct basic search engine optimization techniques on your website. That’s because any potential issues could hamper your brand from appearing in a positive light.

Some steps you can take include:

  • Ensuring all internal links work;
  • Checking that all pages load quickly and correctly;
  • You have valid and relevant content;
  • Tightening up your site security with valid SSL encryption.

Some visitors might complain online that your website isn’t working correctly, and those complaints could show up on the first page of SERPs (search engine results pages).

Stay Active On Your Social Media Channels

Social networking content often appears on the first page of SERPs for specific keywords and phrases. Actively engage with your social followers, and deal with/remove any negative content that could get indexed by Google.

Improve Your Reviews

Reviews also tend to make their way to page one of SERPs when people search for your brand or the products and services you offer. Take steps to improve your reviews if there are many negative ones, and identify and remove fake negative reviews.

SerpClix - Your DIY Online Reputation Management Secret Weapon

Lastly, all good reputation management SEO strategies should include using SerpClix as part of their techniques. SerpClix is a crowd-sourced method of getting real humans to click or tap through to websites from relevant SERPs links.

Search engines rank website links on various factors, including CTRs (click-through rates) and user engagement. If Google sees that more people click or tap through to one link more than another, it will prioritize showing the more popular link first.

Of course, Google has safeguards in place to prevent “click fraud” caused by bots (automated computer programs). The great thing about SerpClix is we only use real humans connected to high-quality IP addresses to produce natural results for Google’s algorithms.

Take a test drive of SerpClix with a free trial and see for yourself how your improved CTRs will result in higher SERPs rankings in Google. SerpClix is available for all websites across all countries and in all languages.


SerpClix is an excellent addition to your online reputation management arsenal. Use it along with other techniques to ensure more positive and prominent brand positioning in Google.

Please note: there are no guarantees in search engine optimization, ever. There are innumerable factors that can affect search engine rankings. And, realistically, most sites should focus their efforts on traditional SEO before even thinking about using non-traditional techniques like SerpClix. All SEO efforts can involve an element of risk. Some techniques are certainly more risky than others. SerpClix employs real human clickers, so we think our service is far less risky than trying to use automated or robotic click methods. But, like all SEO strategies, there is an element of risk because Google’s algorithm is unknown and subject to change at any time. For more information please see our Buyer FAQs.

Get Started Today

It's easy to get started using SerpClix. Our offering is entirely self-service, and simple to use. Click orders are easy to create, and include a simple calculator to help you determine how many clicks to order based on your keyword and current ranking.

Our memberships are always month-to-month: no long-term contracts required.