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Where AI search results actually come from
The major AI tools don’t crawl the web themselves — they query existing search indexes and read the top results. Ranking on Bing and Brave is the most direct lever for AI visibility today.
- Bing daily clicks = 25% of your Google daily clicks (rounded, min 1) — sized to Bing’s combined reach across ChatGPT, Copilot & Perplexity.
- Brave daily clicks = 5% of your Google daily clicks (rounded, min 1) — sized to Brave’s role powering Claude’s web search.
- For typical orders this adds about ~30% to your total click spend.
Overlap percentages reflect public research as of 2025. Index relationships can change as AI vendors invest in their own crawlers.