You can now talk to Google Search Console.
In December 2025, Google added AI-powered configuration to Search Console. After a phased rollout, the feature became available globally in February 2026. Instead of clicking through filters and date ranges manually, you can type what you want to see in plain English.
“Show me mobile queries with high impressions but low CTR in the last 28 days.”
Search Console builds the report. Just like that.
Why this matters more than it seems.
On the surface, this is a convenience feature. Instead of manually setting filters, you describe what you want. Saves a few clicks. Nice, but not earth-shattering.
But look at what Google chose to demonstrate this feature with. Their own documentation and developer blog posts showcase queries like “high impressions, low CTR” — the exact report that identifies CTR optimization opportunities.
Google could have highlighted any use case. They could have shown “find my pages with errors” or “show crawl stats for the last week.” Instead, they led with CTR analysis. That tells you something about what they think site owners should be paying attention to.
The practical value is real.
For anyone who’s spent time wrestling with Search Console’s filter interface, this is a genuine improvement. Building a report to find underperforming queries used to require multiple filter selections, comparison date ranges, and often exporting to a spreadsheet for further analysis.
Now you can ask questions like:
• “Which queries have impressions above 1,000 but CTR below 2%?”
• “Show me pages that lost clicks compared to last month”
• “What are my top queries on mobile vs. desktop?”
The AI interprets your request and configures the report accordingly. It’s not generating new data — it’s making the data you already have more accessible.
Google is building tools that encourage CTR optimization.
Step back and look at the pattern. In the past few months, Google has:
• Added the branded/non-branded query filter (November 2025)
• Launched the Social Channels report for brand entity tracking (December 2025)
• Released AI-powered configuration that showcases CTR analysis (December 2025 through February 2026)
Every one of these features makes it easier for site owners to understand and improve their click-through rates. Google is implicitly validating CTR as a metric worth optimizing.
Think about it this way: if clicks didn’t matter to Google’s ranking systems, why would they keep building tools to help you measure them?
The opportunity for early adopters.
Most site owners haven’t explored these new features yet. The AI configuration is still new, and many SEO practitioners are using Search Console the same way they did two years ago — manually setting filters or ignoring the tool entirely.
That’s an advantage for anyone willing to spend 15 minutes experimenting with the new AI queries. The data has always been there. Google just made it significantly easier to find the insights that matter.
And the insight that matters most? Finding the queries where you’re showing up but not getting clicked. Those are the queries where better titles, better descriptions, and stronger engagement signals have the biggest impact.
SerpClix uses an army of over 400,000 real human clickers to boost your organic CTR. Get started with a free trial or log in to your dashboard to set up your next click order.
Please note: there are no guarantees in search engine optimization, ever. There are innumerable factors that can affect search engine rankings. All SEO efforts can involve an element of risk. SerpClix employs real human clickers, so we think our service is far less risky than trying to use automated or robotic click methods. But, like all SEO strategies, there is an element of risk because Google’s algorithm is unknown and subject to change at any time. For more information please see our FAQs.
